Immersive Audience Report
Know who your guests are before you spend to reach them. The Immersive Entertainment Network describes this as the first exhaustive research on who attends location-based immersive entertainment.
Get the reportFree location-based VR and XR resources
Market reports, buyer's guides and research for the people building location-based entertainment, free to download with your email.
These seven are free for everyone. The whole research library is included with LEXRA membership.
Sandbox VR UK Investor Pitch Deck
See operating numbers from working free roam venues. This deck, from the 2024 crowdfunding campaign of Sandbox VR's UK franchisee, shows operating margins and customer acquisition costs.
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Zero Latency Free Roam Market Report
Understand who buys free roam VR and why. Zero Latency's research found most guests come for the technology rather than the content. It is a marketing piece, and it carries useful audience data all the same.
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NRG Research: Gen Alpha and the Box Office
Your next decade of guests is Gen Alpha. NRG's research shows how America's youngest moviegoers are reshaping the theatrical experience, and what they expect from a night out at the movies.
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Bob Cooney's VR Buyer's Guides
Pick the right VR attractions for your venue and skip the expensive mistakes. These guides distil what Bob Cooney learned from hundreds of operator conversations over the last decade. The latest edition is the Do It Yourself free roam guide, which walks you through building your own free roam VR arena.
Get the guidesEarlier editions: Spring 2023 and Fall 2022.
A Strategic Approach to Selecting VR Attractions
Work out which VR attraction fits your venue, from FECs and karting centres to trampoline parks, water parks and malls. The guide is from 2019 and some examples show their age; the decision matrix still does the job.
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Innovation Guide for Location-Based Entertainment
Design experiences your guests remember and talk about. This guide applies human-centred design practice to location-based entertainment.
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These seven are the public shelf. Inside LEXRA you get the whole research library: IAAPA's quarterly research trends, McKinsey on IP in location-based entertainment, the TEA Global Experience Index, hardware spec sheets, frameworks and webinar recordings. Alongside it, membership includes standards committees, group savings, research and benchmarking, networking, training and promotion.
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